Explainer videos are one of the best marketing tools and probably one of the best investments that you could make as a business owner. They are so versatile and can be used for so many purposes, that any amount of money will definitely be worth it. however, for it to be worth it, you need to be sure that the video is created in the right way and it actually tells some kind of story instead of just talk about a product or service and doing that can be a bit tricky. That is why in this article, we will give you a few tips so that you can make sure that your explainer video really tells a story that the customers will connect to.
Get a professional do to the voice over
If you are creating the type of explainer that would require a voice over, then you should always make sure to get a professional to do it. Of course, you could always just record yourself reading the script, but that won’t sound nowhere near as good as a professional recording would. Using a professional voice actor and a professional team to record it will be something that will cost you extra money, but that an element that will definitely be worth it because you will end up having an explainer video that sounds professional and that is exactly the type of video that people like to watch.
Try to incorporate animation into the video
Animation is one of those elements that can really make a video look great, be interesting and give a more light-hearted feel to the whole explainer. People simply love watching explainer videos that have animation included in them because it can bring a kind of nostalgia and it makes the whole thing much more enjoyable. Animation is something that you can absolutely do yourself if that is something that you are good at and it is also a good way for you to get some experience by doing it, but if you feel like you aren’t creative enough you can always outsource the animations from a professional company or even a freelance animator.
Choose the best host for your video
One of the most important things that you have to do after you have finished the production of your explainer is to figure out which host will be the best for it. You need to find the perfect host because that will determine if people will actually see the video or not and the whole point of you doing everything to tell a story is for people to actually see it and enjoy it. Something that you have to always remember is that the creation of the video is not where your work is done because you also have to make sure that someone sees all of the hard work you have put into it.
Telling the right story and putting the right elements that will attract your target audience is exactly what explainer videos are all about. Make sure to find a way in which you can incorporate the elements that we have mentioned above into the story of your product and then find the best host and we guarantee you will have some great results from your explainer and a great impact to your business.
— Orana Creative (@OranaCreative) 25 de febrero de 2018