Apart from being an extremely popular form of marketing, explainer videos are everywhere because of one simple reason and that is that they work. There is constant research in order to see which marketing tools work and why they work and explainer videos are always on top of the list when it comes to bringing real results to the business. If you are skeptical and you don’t see how an explainer video can change the way your business works, then keep on reading for some great benefits that this marketing tool can bring.
You will be able to convert more customers
When you are running a business bringing in new customers on a regular bases is essential. Going into research again, it has shown that brands like Under Armour, Best Buy and Petco have had an 88% increase in customer conversions after simply adding an explainer to a product page on their website. There is also research that says that 1 in 3 people will actually purchase a product as a direct result of the explainer that they had seen prior to the purchase. There are even companies that have experienced a 100% lift in customer conversion by just adding an explainer video to the landing pages of their websites, and the best part is that this is just a tiny bit of all of the positive results that extensive research has come up with.
You can save resources
Even though explainer videos can be pretty expensive, depending on the style of the video, that price can still be nothing compared to the money you would spend on one-on-one marketing strategies. Your salespeople have to make the same demonstration over and over to each and every customer that comes to your store and even if they change a few small details in order to make the experience more “personal”, the majority of the information will always be same. An explainer video is a way for you to ensure that you will have constant messaging across every brand platform while also cutting down on the manpower and the energy that your team would have to put into giving personal demonstrations.
They are very shareable
When you are running a business the best way to have people talk about and even find out about the business in the first place is if people talk about it. The great thing about a good explainer video is that it is one of the easiest things for people to actually share. Once they see the video on a social media website, in their e-mail or on your business website, they will easily be able to share it with their friends and family which means that you are automatically getting more potential customers with every one person that sees the video.
These are only a few of the many benefits that explainer videos can bring to your business and, in our opinion, these alone are more than enough to justify any price that you would be required to pay for a great video. When creating your video, make sure to look at your business and at the type of products or services that you are offering and choose the right type of video that will suit your brand.
— Morelos Zacatecas (@moreloszacnn) 25 de febrero de 2018