There is probably no marketing tool that is more effective in promoting your business than a good explainer video. These videos are the perfect tool to use because they are super interactive and entertaining, while being extremely informative at the same time which makes them the perfect way for you to explain any complicated topic with ease. There are a few ways in which you can make sure that the explainer you are using boosts your revenue and that’s exactly what we will be discussing in this video.
Keep the video simple and easy to understand
No matter how good, any explainer that will be too difficult for people to understand will be pointless and a waste of time and money. When creating your video you need to make sure that you are showing the way that your product or service works in the simplest way possible so that every potential customer will be able to understand it with ease. If the video is too complicated, people will most likely stop watching half way.
Work on the script
The script is probably the one part that people are usually really surprised by because they just don’t realize it is a necessary part of explainer videos. And while a lot of people really underestimate the power of the script, that is one mistake you definitely shouldn’t make. The script is the foundation on which the video will be built on and without it you risk creating a video that will be in-cohesive and unprofessional. In most cases, business owners actually tend to use an outsider that will write the script for them because they will be able to bring in an outlook of the company that is fresh, objective and unbiased. A professional will require you to give some information about your business which will also be a great way for you to step back and see your business from a new and fresh perspective.
Choose the right animation style
When talking about a good explainer video, there is more than one type that you can choose from. And while this may seem like a difficult task it is actually a really important part of the whole process. This decision is important because every type of explainer video will be suitable for a certain kind of product or service, and not suitable for others. For example, if you want to tell a story with your explainer than a cartoon style video will be a great choice, however if you want to keep the video more professional then you should definitely go for an infographic style of explainer video and so on.
Unless your explainer videos have a direct impact to the revenue of your business, then the whole thing is a waste of time. Make sure to think about the elements we have mentioned above in order to really get the most out of your explainer video and to make sure that it serves the right purpose, because otherwise all of the work you have put into it will have been for nothing.